Capture - Communicate - Entertain - Promote
Digital signage is revolutionizing the way that we advertise and communicate information. Businesses are moving away from printed signs to more dynamic, flexible and customizable signs.
What is digital signage?
Digital Signage refers to an electronically controlled sign that you can update on-the-fly. The content it presents may guide visitors, provide critical information, and entertain customers to trigger certain purchasing decisions.
Introduction to Digital Signage
5 Reasons to Use Digital Signage
Dynamic content enables different messages to be delivered at different times of the day to reach the right demographics repeatedly, thus increase the ROI of your digital marketing. Over You can promote new products and services, local event participation, contributions to community, and more. Studies show that digital signs are viewed up to ten times more often than static signs.
(2) Shorten Perceived Wait Time
While customers are waiting, digital signs can serve as dynamic message board that presents a custom-tailored mix of informational and advertising content, including product promotions, timely news, and upcoming events. This can result in a reduction in perceived wait time.
(3) Lower the Cost of Creating and Distributing Print Ad Campaigns
By eliminating the need to print and distribute static signs every time you change your campaign, you substantially save on printing/distributing costs and processing time. Content changes are easily made and can be customized for various products or customers. Think about menu changes, in store promotions, emergency announcements, facility information.
(4) Cross Promotions and Partnerships
Digital Signage allows cross promotion among your products and services for up-selling and upgrades. Many businesses use digital signage as promotional channel to cross promote value-added product and service packages at a lower advertising cost.
You can also cross promote your products and brand by working in collaboration with alliances and partners to capture consumers’ attention and increase brand awareness. Some businesses use digital signage to increase product perceived value by rotating their ads with other high-end brands to leverage brand equity.
(5) Increase Point of Sale Purchases
Connect with your audience at the most crucial time, during the point of purchase. Over 75% of decisions are made in-store and digital signage can increase impulse purchasing. They grab a customers’ attention and influence their purchasing decision right at the point of purchase and can result in increased product sales.
Software:
The software is either installed on your desktop (Premise based) or it is available online (SaaS – Software as a Service)
Hardware:
Display – A variety of display technologies are compatible, including LCS Televisions, Plasma Televisions, LCD Monitors, Multi-Screen Video Walls, Kiosks and more
Media Player – Simply stated this is just another computer where your content will reside once it is pushed out. It has it’s own software to display the content that you’ve created. The player can be a desktop tower or a small form-factor computer (mini PC).
Mount – A variety of mounts are available, including stands, wall mounts, ceiling mounts
Wiring, Including Connectivity – Ensuring the content is delivered to the right place at the right time will require power cabling, internet cabling and audio video wiring
Content:
Not much needs to be said here. This is the material that you have created to view on your display.
Considerations
- Do you want to be able to work from anywhere that you have internet connection?
- Ease of Use – Will you be doing the content creation or contracting it out? Is the availability of templates important?
- Do you want the ability to display Live TV with your content?
- How many screens do you want to output to? Can you add more screens at a later time?
- Do you need sound?
- Where do you want to mount your display(s)?
- What kind of ongoing training and support is available?
- What types of media do you want to display? Video, Images, RSS Feeds, Live Weather, Clocks, Video Podcasts
Whether you want a standalone unit or multi-location we can select digital signage equipment to suit your organization’s needs. We offer software, hardware and content creation. Support and training are also available. For a personalized consultation of services and creative solutions please contact us.
- Janet F, Digital Signage Consultant
Northern Computer - Your Trusted Partner
#1 - 495 Banks Road Kelowna, BC V1X 6A2
Phone: 250.762.7753 Fax: 250.861.1861 Toll-Free: 1.877.257.2896
0 comments:
Post a Comment