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Thursday, 6 October 2011

POS and the Customer Experience

Posted on 11:46 by Unknown
I’ve been installing Point of Sale Systems in businesses for almost 20 years now and have come to the conclusion that no matter how powerful the system is, it’s how it’s used that makes a world of difference to the customers of those businesses.
Some companies simply use a POS software package like a cash register – setting up minimal items to sell, processing sales to “cash” customers, and printing out the reconciliation (“Z total”) report at end of day. Others focus on the inventory side of things – making sure they keep track of what they have, but neglect to capture client information at the point of sale.
To truly unleash the value of your point of sale software, no matter what it is, you need to think from the customer’s point of view. As a customer myself, I want a quick and painless process to buy products. That means barcoded items that have prices prominently displayed and scan in easily at the counter. Also important is an itemized receipt showing each product, price and any discounts or loyalty points that I have.
At the same time, if I’m buying a major item like a computer, I would want a record kept of the serial# and a proof of purchase – just in case I have a problem. It’s frustrating to phone in to a store and not being able to find out the date I purchased a product or any relevant information on it. We use a product called CISPro that we developed ourselves and enter every bit of information we can when selling products. When a customer phones in to inquire about what they bought a month, a year or 3 years ago – the information is at our fingertips. That’s a good customer experience and well worth the time invested in the system to provide it.
More companies are investing the time and resources to provide these types of experiences for their clients – it’s just good business to make sure your point of sale system can do the same for your own customers.
Jim C. – Point of Sale Specialist
Northern Computer - Your Trusted Partner
#1 - 495 Banks Road Kelowna, BC V1X 6A2
Phone: 250.762.7753 Fax: 250.861.1861 Toll-Free: 1.877.257.2896
Email: sales@northerncomputer.ca or service@northerncomputer.ca
Web: http://www.northerncomputer.ca
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