Digital Signage at Work

Digital signage has many benefits. It can increase sales, make clients aware of your other products and services, display public information (date, time, weather, news) and shorten perceived wait time. Our latest client to have it installed is using it for all of these reasons and they have also found a unique way to use their sign as well. Mobil 1 has installed a pit cam to show their customers what is going on under their hood and they are displaying it on their digital screen. For liability reasons, clients cannot go down into the pit area to have a look at what is going on under their vehicle and the ability to show any areas of concern adds to the credibility of Mobil 1’s service technicians.

When the sign is not being used to show their customers what is going on under their vehicle, it is being used to display advertising for other local businesses.  This does more than offset their monthly costs for the sign, it creates a revenue stream. As for the businesses that are advertising on their digital sign, they are getting a captive audience, who is viewing the sign because it is also displaying what is happening under their vehicle.

Mobil 1 is also using some of that screen time to share their other services with that same captive audience and to display news and weather feeds that help to shorten the perceived wait time for their clients.

Digital signage has proven to be an innovative way for Mobil 1 to market their services, create a revenue stream and increase their credibility with clients. If you feel that digital signage could be a solution for your marketing needs or you are looking to generate some revenue, please give us call or send us an .email. Monthly leasing options for a 42” screen with a player PC start at $149.00

-Janet F, Digital Signage Consultant

Northern Computer - Your Trusted Partner
#1 - 495 Banks Road Kelowna, BC V1X 6A2
Phone: 250.762.7753 Fax: 250.861.1861 Toll-Free: 1.877.257.2896
Email: sales@northerncomputer.ca or service@northerncomputer.ca
Web: http://www.northerncomputer.ca